H.E Nasise Chale, Ethiopia’s Minister of Tourism presented on Religious Tourism and Culture Diplomacy to the Ministry of Foreign Affairs training diplomats.

In her presentation, she covered cultural diplomacy, tangible and intangible heritage, image building, nation branding, diaspora engagement programs, and shared practical tips on how to become tourism Ambassadors.

She also covered marketing and promotion, tourism investment, regional tourism development/regional integration through tourism, bilateral and multilateral tourism, and capacity building.

Hana Atnafu, AFLEX Chief of Staff Office moderated this session.